GradLife is Western Sydney University's biannual alumni magazine. Its aim is to keep a network of over 200,000 graduates connected and up to date with the University's achievements, as well as showcase the success of fellow graduates. With around 15,000 to 20,000 printed copies each issue, and an even wider digital distribution, GradLife engages a huge audience across different industry sectors.
Project
GradLife redesign
Moving beyond the portrait-focused approach of previous editions, I redesigned the publication with a dynamic mix of profile photography, conceptual imagery, and expressive typography to create a more engaging narrative. The cover keeps a people-centric focus, while reimagining the internal spreads with more interpretive, visually driven storytelling. My role covered the full process from competitor analysis and concept development to art direction and final execution.
