With limited opportunities for video shoots during the pandemic lockdown, I developed a colourful, on-brand animation using a cohesive vector illustration style and clear messaging that showcased the University’s rankings and key strengths. I oversaw every stage of the project, from art direction, storyboarding, design, illustration, and animation to music selection, editing, and adapting the content for various social media platforms. I also supported the stakeholder by refining the script and established a workflow for motion design projects.