Parramatta, the geographic heart of Sydney, is a thriving commercial, cultural, and residential hub. Blending modern skyscrapers with heritage landmarks, it offers a vibrant dining, entertainment, and business scene that attracts people from all walks of life.
Project
Destination Campaign
This destination and brand awareness campaign positions Parramatta as a place to live, work and play, using a bold colour palette and signature arrow motifs that point to “Where It’s At.”
The campaign artwork featured heavily in Parramatta's CBD, as well as on trains and buses around Sydney. The campaign strengthened recognition of the City of Parramatta’s destination brand, not just as a local council, but as an emerging global city.
